McLuhan and the "Global Village"

In this article, the author states that we have to recognize reality has changed and adapt to it. This is the very basis of evolution--something engrained into the biology of every species. McLuhan goes into detail about the evolution from the book-based culture (with an emphasis on classification and layouts) to a post-literate environment that focuses on an oral society. Technology is seen as an extension of the senses--a book as an extension of vision, enabling us to see other cultures and places and a TV as an extension of touch--being able to interact with different people and areas. It makes sense when you look at our culture today. We can log on to the internet and travel anywhere, expanding our vision to continents we may not have otherwise been able to see. We can stay in touch with far away friends, thanks to technology, and even sustain relationships.