Advertising = Rhetoric of Democracy
This equation has been formed accordingly. I do believe that advertising has come to a point where we are bombarded with the world of the device paradigm. Everyday there is a new product on the market and you can not keep up with the new devices that come out in the market. Computer industry can be a great example. As we speak there is a new product made elsewhere in the world. Nations like China and Japan are making fast paced technological advacements. There is always the need for better and more technological devices. People are even in shock. Have we really learned the technology of aliens by kidnapping them?
I keep a very close eye on the aviation industy as Im planning on being part of it. New and better airplanes like the A380 a French made double deck Airbus Airliner will carry up to 555 people. The aviation industry has started in the late 20's and it has only been around for 80 years and we have made so much progress and this has all to do with the demand for new and better technologies. Advertising and the free market = rhetoric of democracy which opens up new options and availability to its customers. This drastic and rapid change may not be dismissed and one can not overlook at the fact how progressive the advertising industry has come to be.
This is exactly what Borgmann claims that the fast paced and demand for better and new products causes us to lose the products (what is made) value, rapid changes within the society and more importantly human nature and where people stand in terms of these relationships. We are not robots but we are made to feel as ones with the introduction of these new devices. I do believe nowadays people are less happier although life might be made easier for them but there is very little social support which people must have in order to function and be productive in a society. We can not put the people on spot and use them through the influence of rhetoric and the way products are advertised to individuals.
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