"Our relations to the technological universe are complex. In contrast, the universe of advertising is entirely one of commodities and consumption. It distills the foreground of technology ideally and thus presents the technical and distinctive side of our age. In this way it has superseded art as the archetypical presentation of what the epoch is about." Albert Borgmann
Borgmann approvingly cites Daniel Boorstin's claim that "advertising is the characteristic rhetoric of democracy." What do you think that Boorstin has in mind here? What is the connection between advertising as a kind of rhetoric and the "device paradigm" supposed to be?
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